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Our Team Members

Alex Matheri

Alex Njiiri is the founder of Sports Masters Limited. He is a founding member of the Kenya Teambuilding Network, the Network of East African Coaches, An associate member of the International Association of Teamwork Facilitators (IATF) and a Team Dynamiks fellow. He has delivered over 100 bespoke team building programmes in the last 5 years. He is greatly recognized as one of the leading team building facilitators in the region.

Additionally, Alex also represents the University of Stellenbosch Business School, one of the leading business schools in the world, in East Africa; marketing their postgraduate degree programmes in the region. He has worked with a large spectrum of organizational set-ups helping companies achieve their objectives by re-energizing their teams and helping them develop their cutting edge. Alex has worked with companies cutting across a wide range of organizational set-ups - from start-up companies, to family owned businesses and large multi-nationals. In addition, Alex is an experienced speaker in the areas of sales, marketing and communications. He has delivered a myriad of workshops on the subjects across Africa, dishing up programmes to over 1,000 executives in the region and driving marketing communication change across an impressive array of organizational set-ups. 

Alex graduated with a Bachelor of Science in Food Science & Technology from The University of Nairobi, before getting awarded a Post Graduate Diploma in Marketing from the ICM. He worked with Coca Cola as an Account Developer before joining World Flowers (UK) as a Product Executive. He then joined Kenyatta University as a Communications Officer before a stint with the Federation of Women Lawyers Kenya (FIDA-Kenya) as the Head of PR & Communications after which he left to fully concentrate on running Sports Masters & Intellect Unlimited.

Below are excerpts of Alex's recognition by media & industry:

‘Alex is a certified out-of-town events’ organizer and has a dozen blue chip companies under his team building roster’ (The Sunday Nation, 6th June 2010)

‘He is perhaps one of Africa’s youngest experts in the holy grail that is the field of team dynamics and strategy’ (CNBC, East Africa Business Report, January 30th 2010)

‘Alex delivered a stunning talk on how knowledge impacts on doing business in East Africa at the 2012 Knowledge Management Conference held at the University of Stellenbosch Business School, Cape Town, on 19th January 2012’(Professor John Powell, Director, University of Stellenbosch Business School; 24th January 2012

When not building teams, Alex can be caught coaching Under-18 football teams when he is not trying to impersonate Roger Federer on the tennis court. 

About The Author

Quick Links to Our Team

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Why Choose Us

  • We're trusted

    We have worked with many companies across Kenya for over 8 years. Their feedback says that they trust our team to deliver a great event anywhere, anytime and for any group size. Read More
  • Flexible options and activities to suit your needs

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    We believe that great corporate events that provide value to a business take time and specialist know-how to organise, and we are especially proud of our team of outdoor instructors, event managers and facilitators, who Read More
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    We have a team of event solutions experts that can work with short lead times and will answer your call and help plan your perfect event today. Our event coordinators are also really fast. Read More
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